Sony α (alpha) DSLR-A100K Camera Body + 18-70mm Lens

Take beautiful pictures when you combine the α (alpha) DSLR-A100 digital camera with the versatile SAL1870 lens.

Enjoy the α (alpha) DSLR-A100K digital camera with an amazing all-around lens to get you started. Included in this kit is the versatile SAL-1870 lens. This standard lens easily handles the full range of shots you'll take most often—but there's nothing standard about its advanced optical design. In 35mm equivalent, it covers wide-angle 27mm to 105mm midrange telephoto for snapshots, portraits, interiors and more—an excellent all-around lens to travel with.

The α (alpha) DSLR-A100 digital camera features Super SteadyShot® in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new anti-dust technology to keep the CCD imager clean for better pictures, and Eye-Start® autofocus system for faster camera response.

Superior Electronics, Amazing Simplicity

In the revolutionary new Sony® α (alpha) DSLR-A100 camera, Sony digital technology takes you a giant step toward professional performance -- with advanced imaging, image stabilization and creative control functions, plus ease of operation that helps everyone take better digital pictures right from the start.

Advanced Lenses and Accessories

The Sony® α (alpha) DSLR-A100 camera is your gateway to an incredibly sophisticated array of lenses and accessories -- including precision Sony® standard and zoom lenses, Sony® “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® T* coated lenses, professional-quality flash units, and compatibility with over 16 million Maxxum®, Dynax and A-mount lenses sold worldwide.

10 MP APS-size CCD imager

A large APS-size CCD imager allows more light to pass to each pixel, increasing sensitivity and reducing noise -- and providing greater detail when you make big prints or crop in close on your subject.

Super SteadyShot® Image Stabilization

When you shoot with high sensitivity, the shutter remains open longer -- so to compensate for shaky hands or fast-moving subjects, the Sony® Super SteadyShot® system automatically reduces image blur. And because it works in-camera, you’ll get the benefit of Super SteadyShot® stabilization with every lens you use.

Sharp, Clear Photos that Preserve the Mood

With high-sensitivity (ISO 1600) shooting, the Sony® α (alpha) DSLR-A100 camera captures great photos without flash even in low light -- which makes it an ideal system camera for shooting without a tripod or in locations (like museums and churches) where flash is prohibited.

Anti-Dust Technology

Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager clean for better pictures, the Sony® α (alpha) DSLR-A100 camera utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

Dynamic Range Optimizer

To recover details in dark or bright areas of the picture, the Sony® α (alpha) DSLR-A100 camera provides two levels of Dynamic Range Optimization: Normal DRO, to improve shadow detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Bionz™ Image Processor

At the heart of the Sony® α (alpha) DSLR-A100 camera is the advanced Bionz™ Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that responds ten times faster than software image processors -- improving camera response time, handling Dynamic Range Optimization processing and extending Stamina® battery life.

Eye-Start® Autofocus System

Some DSLR systems don’t start focusing until the shutter button is half-pressed -- but that can slow down camera response. The Sony® α (alpha) DSLR-A100 camera begins its precision autofocus adjustments the moment you bring your eye to the viewfinder, to capture fast-action subjects other cameras might blur.

2.5”¹ Clear Photo LCD Plus™ Screen

The Clear Photo LCD Plus™ design of the Sony® α (alpha) DSLR-A100 camera’s built-in screen makes it easy to read camera setup menus even in bright sunlight -- and gives you a better picture when you use your screen to set up shots and check results.

Continuous Burst Mode at 3 Frames Per Second

To catch fast action more effectively, the Sony® α (alpha) DSLR-A100 camera offers continuous JPEG image capture up to the limit of your flash memory card -- plus RAW Burst Mode (up to 6 shots) with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

Super-Accurate Exposure Control

A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy.

Flexible Exposure Modes

For greater creative freedom in a wide range of shooting conditions, the Sony® α (alpha) DSLR-A100 camera provides full manual exposure control as well as Program Auto, Aperture Priority, and Shutter Priority.

9-Point Auto Focus Selection

The Sony® α (alpha) DSLR-A100 camera gives you all the focusing options you need for composing your shot with foreground, background or off-center subjects -- including manual focus point selection, Spot AF, Continuous AF and AF Lock.

Lithium Ion Battery with Stamina® Power

A supplied NP-FM55H Lithium Ion rechargeable battery lets you take up to 750 shots² on a full charge, recharges quickly with supplied battery charger.

Dual Media Options

The Sony® α (alpha) DSLR-A100 camera accepts both CompactFlash™ Type I/II media and optional Memory Stick Duo™ media (with supplied adaptor).

Shop at : http://www.sonystyle.com

Sony α (alpha) DSLR-A100 Camera Body

Experience the 21-year heritage of the Sony α (alpha) DSLR-A100 camera. Sony's mastery of digital technology combines with Minolta's legendary SLR technology so you can take phenomenal pictures.

The Sony α (alpha) DSLR-A100 camera is an instant classic: the top-quality 10 mexapixel DSLR system camera that builds on a two-decade legacy of Minolta photographic leadership, accepts 20 years of A-mount lenses sold worldwide—and introduces Sony imaging innovations like high-sensitivity shooting with Super SteadyShot® in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new anti-dust technology to keep the CCD imager clean for better pictures and Eye-Start ® autofocus system for faster camera response.

Superior Electronics, Amazing Simplicity

In the revolutionary new Sony® α (alpha) DSLR-A100 camera, Sony digital technology takes you a giant step toward professional performance -- with advanced imaging, image stabilization and creative control functions, plus ease of operation that helps everyone take better digital pictures right from the start.

Advanced Lenses and Accessories

The Sony® α (alpha) DSLR-A100 camera is your gateway to an incredibly sophisticated array of lenses and accessories -- including precision Sony® standard and zoom lenses, Sony® ?G? Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® T* coated lenses, professional-quality flash units, and compatibility with over 16 million Maxxum®, Dynax and A-mount lenses sold worldwide.

10 MP APS-size CCD Imager

A large APS-size CCD imager allows more light to pass to each pixel, increasing sensitivity and reducing noise -- and providing greater detail when you make big prints or crop in close on your subject.

Super SteadyShot® Image Stabilization

When you shoot with high sensitivity, the shutter remains open longer -- so to compensate for shaky hands or fast-moving subjects, the Sony® Super SteadyShot® system automatically reduces image blur. And because it works in-camera, you?ll get the benefit of Super SteadyShot® stabilization with every lens you use.

Sharp, Clear Photos that Preserve the Mood

With high-sensitivity (ISO 1600) shooting, the Sony® α (alpha) DSLR-A100 camera captures great photos without flash even in low light -- which makes it an ideal system camera for shooting without a tripod or in locations (like museums and churches) where flash is prohibited.

Anti-Dust Technology

Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager clean for better pictures, the Sony® α (alpha) DSLR-A100 camera utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

Dynamic Range Optimizer

To recover details in dark or bright areas of the picture, the Sony® α (alpha) DSLR-A100 camera provides two levels of Dynamic Range Optimization: Normal DRO, to improve shadow detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Bionz? Image Processor

At the heart of the Sony® α (alpha) DSLR-A100 camera is the advanced Bionz? Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that responds ten times faster than software image processors -- improving camera response time, handling Dynamic Range Optimization processing and extending Stamina® battery life.

Eye-Start® Autofocus System

Some DSLR systems don?t start focusing until the shutter button is half-pressed -- but that can slow down camera response. The Sony® α (alpha) DSLR-A100 camera begins its precision autofocus adjustments the moment you bring your eye to the viewfinder, to capture fast-action subjects other cameras might blur.

2.5?¹ Clear Photo LCD Plus? Screen

The Clear Photo LCD Plus? design of the Sony® α (alpha) DSLR-A100 camera?s built-in screen makes it easy to read camera setup menus even in bright sunlight -- and gives you a better picture when you use your screen to set up shots and check results.

Continuous Burst Mode at 3 Frames Per Second

To catch fast action more effectively, the Sony® α (alpha) DSLR-A100 camera offers continuous JPEG image capture up to the limit of your flash memory card -- plus RAW Burst Mode (up to 6 shots) with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

Super-Accurate Exposure Control

A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy.

Flexible Exposure Modes

For greater creative freedom in a wide range of shooting conditions, the Sony® α (alpha) DSLR-A100 camera provides full manual exposure control as well as Program Auto, Aperture Priority and Shutter Priority.

9-Point Auto Focus Selection

The Sony® α (alpha) DSLR-A100 camera gives you all the focusing options you need for composing your shot with foreground, background or off-center subjects -- including manual focus point selection, Spot AF, Continuous AF and AF Lock.

Lithium Ion Battery with Stamina® Power

A supplied NP-FM55H Lithium Ion rechargeable battery lets you take up to 750 shots⁴ on a full charge, recharges quickly with supplied battery charger.

Dual Media Options

The Sony® α (alpha) DSLR-A100 camera accepts both CompactFlash? Type I/II media and optional Memory Stick Duo? media (with supplied adaptor).

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W90/B

Cherish the moment in sharp detail and spectacular color when you snap photos with the 8.1 megapixel DSC-W90/B Cyber-shot® digital camera.

The DSC-W90/B combines the power of 8.1 megapixel resolution and the precision of a Carl Zeiss® 3X optical zoom lens with powerful, advanced features. Face Detection makes skin tones appear more natural, D-range optimization provides greater detail in highlights and shadows and in-camera retouching and red-eye reduction quickly improves shots you've already taken. And the Double Anti-Blur Solution lets you snap beautiful, clear photos in low light without flash to preserve the mood. For simple sharing with family and friends, HD (high definition) output makes photos look spectacular on compatible HDTV screens. The Cyber-shot DSC-W90 is available in silver and black.
Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W90

Cherish the moment in sharp detail and spectacular color when you snap photos with the 8.1 megapixel DSC-W90 Cyber-shot® digital camera.

The DSC-W90 combines the power of 8.1 megapixel resolution and the precision of a Carl Zeiss® 3X optical zoom lens with powerful, advanced features. Face Detection makes skin tones appear more natural, D-range optimization provides greater detail in highlights and shadows and in-camera retouching and red-eye reduction quickly improves shots you've already taken. And the Double Anti-Blur Solution lets you snap beautiful, clear photos in low light without flash to preserve the mood. For simple sharing with family and friends, HD (high definition) output makes photos look spectacular on compatible HDTV screens. The Cyber-shot DSC-W90 is available in silver and black.

8.1 MP Super HAD™ CCD

With more megapixels than most digital cameras, the DSC-W90 captures greater image definition so you can make big prints and tight crops without losing detail. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W90 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution

With Super SteadyShot® Image Stabilization and high sensitivity (ISO 3200), the DSC-W90 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output¹ to your HDTV screen, so you can view DSC-W90 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W90 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W90 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

Irritating “glowing eyes” can ruin even the most creative photos -- so the DSC-W90 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² LCD Screen

The DSC-W90 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -- and an optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W90 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

15X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W90 provides up to 350 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W80/P

Bring out the best in every photo when you shoot with the fashionable and compact DSC-W80/P 7.2 megapixel Cyber-shot® digital camera.

Recreate the moment with the incredibly lifelike pictures you'll take with the silver DSC-W80/P 7.2 megapixel Cyber-shot® digital camera. Your friends will be impressed with its combination of high fashion and advanced performance. With features like Face Detection to bring out the most natural tones in faces and HD output for presentation, sharing pictures becomes an experience to remember. The convenient in-camera retouching and red-eye reduction expands your creativity while the double anti-blur solution allows low-light shooting without flash. And the Carl Zeiss® 3X optical zoom lens lets you view the action very closely through the large 2.52 LCD screen. The Cyber-shot DSC-W80 is available in four stylish colors including pink, silver, black and white.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W80 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution

With Super SteadyShot® Image Stabilization and high sensitivity (ISO 3200), the DSC-W80 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W80 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W80 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W80 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

ating “glowing eyes” can ruin even the most creative photos -- so the DSC-W80 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² LCD Screen

The DSC-W80 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -- and an optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W80 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

14X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W80 provides up to 340 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W80/W

Bring out the best in every photo when you shoot with the fashionable and compact DSC-W80/W 7.2 megapixel Cyber-shot® digital camera.

Recreate the moment with the incredibly lifelike pictures you'll take with the silver DSC-W80/W 7.2 megapixel Cyber-shot® digital camera. Your friends will be impressed with its combination of high fashion and advanced performance. With features like Face Detection to bring out the most natural tones in faces and HD output for presentation, sharing pictures becomes an experience to remember. The convenient in-camera retouching and red-eye reduction expands your creativity while the double anti-blur solution allows low-light shooting without flash. And the Carl Zeiss® 3X optical zoom lens lets you view the action very closely through the large 2.52 LCD screen. The Cyber-shot DSC-W80 is available in four stylish colors including white, silver, black and pink.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W80 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution

With Super SteadyShot® Image Stabilization and high sensitivity (ISO 3200), the DSC-W80 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W80 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W80 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W80 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

ating “glowing eyes” can ruin even the most creative photos -- so the DSC-W80 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² LCD Screen

The DSC-W80 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -- and an optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W80 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

14X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W80 provides up to 340 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W80/B

Bring out the best in every photo when you shoot with the fashionable and compact DSC-W80/B 7.2 megapixel Cyber-shot® digital camera.

Recreate the moment with the incredibly lifelike pictures you'll take with the silver DSC-W80/B 7.2 megapixel Cyber-shot® digital camera. Your friends will be impressed with its combination of high fashion and advanced performance. With features like Face Detection to bring out the most natural tones in faces and HD output for presentation, sharing pictures becomes an experience to remember. The convenient in-camera retouching and red-eye reduction expands your creativity while the double anti-blur solution allows low-light shooting without flash. And the Carl Zeiss® 3X optical zoom lens lets you view the action very closely through the large 2.52 LCD screen. The Cyber-shot DSC-W80 is available in four stylish colors including black, silver, white and pink.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W80 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution

With Super SteadyShot® Image Stabilization and high sensitivity (ISO 3200), the DSC-W80 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W80 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W80 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W80 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

ating “glowing eyes” can ruin even the most creative photos -- so the DSC-W80 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² LCD Screen

The DSC-W80 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -- and an optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W80 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

14X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W80 provides up to 340 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W80

Bring out the best in every photo when you shoot with the fashionable and compact DSC-W80 7.2 megapixel Cyber-shot® digital camera.

Recreate the moment with the incredibly lifelike pictures you'll take with the silver DSC-W80 7.2 megapixel Cyber-shot® digital camera. Your friends will be impressed with its combination of high fashion and advanced performance. With features like Face Detection to bring out the most natural tones in faces and HD output for presentation, sharing pictures becomes an experience to remember. The convenient in-camera retouching and red-eye reduction expands your creativity while the double anti-blur solution allows low-light shooting without flash. And the Carl Zeiss® 3X optical zoom lens lets you view the action very closely through the large 2.52 LCD screen. The Cyber-shot DSC-W80 is available in four stylish colors including silver, black, white and pink.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W80 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

The Sony Double Anti-Blur Solution

With Super SteadyShot® Image Stabilization and high sensitivity (ISO 3200), the DSC-W80 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve the mood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W80 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W80 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W80 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

ating “glowing eyes” can ruin even the most creative photos -- so the DSC-W80 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² LCD Screen

The DSC-W80 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -- and an optical viewfinder allows shooting in traditional rangefinder camera style.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W80 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

14X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W80 provides up to 340 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® DSC-W55/P Digital Camera DSC-W55/P

Express yourself, your style and your pictures with the Cyber-shot® DSC-W55 7.2 megapixel digital camera. The large LCD display makes taking amazing pictures easier than ever.

Look as brilliant as your pictures will with the Cyber-shot® DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina® battery power for up to 380 shots. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight. 56MB of internal memory lets you capture the moment without a flash memory card. And a built-in slot for optional Memory Stick Duo™ media makes it easy to save and exchange photos. The Cyber-shot® DSC-W55 is available in four stylish colors including blue, pink, black and silver.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Large 2.5”¹ LCD Screen

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

The original Sony Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56 MB Internal Memory

The DSC-W55 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

The DSC-W55 also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want -- with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14X Smart Zoom® Feature³

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁴), with length limited only by the capacity of your media.

Stamina® Battery Power

Sony lets you capture up to 380 shots² with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA Standard mode -- a great way to capture a child’s first steps or a pet’s best tricks.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W55/L

Express yourself, your style and your pictures with the Cyber-shot® DSC-W55 7.2 megapixel digital camera. The large LCD display makes taking amazing pictures easier than ever.

Look as brilliant as your pictures will with the Cyber-shot® DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina® battery power for up to 380 shots. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight. 56MB of internal memory lets you capture the moment without a flash memory card. And a built-in slot for optional Memory Stick Duo™ media makes it easy to save and exchange photos. The Cyber-shot® DSC-W55 is available in four stylish colors including blue, pink, black and silver.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Large 2.5”¹ LCD Screen

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

The original Sony Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56 MB Internal Memory

The DSC-W55 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

The DSC-W55 also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want -- with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14X Smart Zoom® Feature³

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁴), with length limited only by the capacity of your media.

Stamina® Battery Power

Sony lets you capture up to 380 shots² with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA Standard mode -- a great way to capture a child’s first steps or a pet’s best tricks.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W55/B

Express yourself, your style and your pictures with the Cyber-shot® DSC-W55 7.2 megapixel digital camera. The large LCD display makes taking amazing pictures easier than ever.

Look as brilliant as your pictures will with the Cyber-shot® DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina® battery power for up to 380 shots1. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight. 56MB of internal memory lets you capture the moment without a flash memory card. And a built-in slot for optional Memory Stick Duo™ media makes it easy to save and exchange photos. The Cyber-shot® DSC-W55 is available in four stylish colors including blue, pink, black and silver.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Large 2.5”¹ LCD Screen

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

The original Sony Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56 MB Internal Memory

The DSC-W55 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

The DSC-W55 also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want -- with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14X Smart Zoom® Feature³

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁴), with length limited only by the capacity of your media.

Stamina® Battery Power

Sony lets you capture up to 380 shots² with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA Standard mode -- a great way to capture a child’s first steps or a pet’s best tricks.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® DSC-W55 Digital Camera

Express yourself, your style and your pictures with the Cyber-shot® DSC-W55 7.2 megapixel digital camera. The large LCD display makes taking amazing pictures easier than ever.

Look as brilliant as your pictures will with the Cyber-shot® DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina® battery power for up to 380 shots. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight. 56MB of internal memory lets you capture the moment without a flash memory card. And a built-in slot for optional Memory Stick Duo™ media makes it easy to save and exchange photos. The Cyber-shot® DSC-W55 is available in four stylish colors including blue, pink, black and silver.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Large 2.5”¹ LCD Screen

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

The original Sony Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56 MB Internal Memory

The DSC-W55 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

The DSC-W55 also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want -- with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14X Smart Zoom® Feature³

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁴), with length limited only by the capacity of your media.

Stamina® Battery Power

Sony lets you capture up to 380 shots² with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA Standard mode -- a great way to capture a child’s first steps or a pet’s best tricks.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-G1

View and store up to 600 full-resolution photos without a memory card with the innovative DSC-G1 Cyber-shot® digital camera.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W200

Witness the incredible 12.1 megapixel detail captured by the extremely powerful, yet compact DSC-W200 Cyber-shot^® digital camera.

The DSC-W200 combines the amazing detail of 12.1 MP resolution with high sensitivity for shooting without a flash even in very low light. Super SteadyShot^® image stabilization keeps blur to a minimum, and advanced high-tech features like Face Detection, D-range optimization, and in-camera retouching and red-eye reduction help bring out the best in every shot you take. For shooting and sharing on location, there's a large 2.5"2 LCD screen that makes viewing exceptionally easy. And HD (high definition) output1 lets you share memories in spectacular high definition clarity and detail on compatible HDTV screens.

12.1 MP Super HAD™ CCD

With more megapixels than most digital cameras, the DSC-W200 captures greater image definition so you can make big prints and tight crops without losing detail. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W200 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Face Detection-2

By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

Ultra-High-Sensitivity (ISO 6400) Mode

At 3 MP resolution, you can shoot effectively without flash even in very low light to preserve the mood and capture fast action at high shutter speeds -- with the Sony Clear RAW™ Noise Reduction system to take care of the picture noise that can ruin low-light shots.

Super SteadyShot® Image Stabilization

With Super SteadyShot® Image Stabilization, the DSC-W200 compensates for shaky hands and minimizes blur with optical sensors that detect camera movement and send correcting signals to a stabilization lens -- so there’s no need to crop in on your shot to reduce blur.

HD Output¹

Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W200 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

HD Slide Show with Music

It’s the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus

Because an off-center subject can make your shot more interesting, the DSC-W200 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

D-Range Optimization

Powered by the exclusive Sony Bionz® high-speed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

In-Camera Retouching

The DSC-W200 lets you add creative effects to photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

In-Camera Red-Eye Reduction

Irritating “glowing eyes” can ruin even the most creative photos -- so the DSC-W200 provides in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Large 2.5”² TFT LCD Screen

The DSC-W200 provides a large, bright 2.5”¹ TFT LCD screen that makes it easy to compose shots, check results and read menus even in bright sunlight as well as view and share photos in sharp, natural color.

Optical Viewfinder

In addition to its bright 2.5² LCD screen, the DSC-W200 has a built-in optical viewfinder to allow shooting in traditional rangefinder camera style and save battery power by turning off your LCD screen off.

Simple Setup Controls

A quick press of the Home button opens your user-friendly GUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations.

31 MB Internal Memory

The DSC-W200 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

18X Smart Zoom® Feature⁴

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁵), with length limited only by the capacity of your media.

Stamina® Battery Power

The DSC-W200 provides up to 270 shots³ with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-S700

Entry level just took a step up with the ultra-compact Cyber-shot^® DSC-S700 digital camera. With 7.2 megapixels and an elegant metal body, it's the perfect camera for everyone from novices to experienced shutterbugs.

With 7.2 MP imaging, high sensitivity and up to 460-shot1 Stamina^® battery power, the Cyber-shot^® DSC-S700 digital camera is an ideal camera for starting out, stepping up or making the switch from film to digital. Its 3X optical zoom lens, 24MB internal memory capacity and bright 2.4" LCD screen add up to a great combination of high-value features for first-time users. Boasting a sophisticated metal body, compact design and affordable price, the DSC-S700 easily fits into your travel plans or budget.

7.2 Megapixel Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

3X Optical Zoom Lens

3X Optical zoom helps the DSC-S700 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

High Sensitivity

With high sensitivity of ISO 1000, the DSC-S700 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Stamina® Battery Power

With optional Sony NiMH rechargeable batteries, you can capture up to an amazing 460 shots² -- shooting capacity that’s about the equivalent of 13 rolls of 35mm film. With supplied AA alkaline batteries, the DSC-S700 can capture up to 100 shots².

24 MB Internal Memory

You don’t need a flash memory card, because the DSC-S700 allows you to capture images with in-camera convenience -- then easily transfer your shots to optional Memory Stick Duo™ media, upload photos to your computer or make prints on your Sony Picture Station™ digital printer.

Memory Stick Duo™ Media Convenience

The DSC-S700 also has a built-in slot for optional Memory Stick Duo™ media -- the compact, high-capacity storage media that are compatible with millions of devices worldwide.

Bright 2.4”¹ LCD Screen

The DSC-S700 provides a bright LCD screen composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-S700 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, High Sensitivity and Beach environments.

QVGA Movie Mode

The DSC-S700 can capture 320 x 240 audio/video clips at high frame rate (up to 30 frames per second³), with length limited only by the capacity of your media.

Burst Mode

You can fire off three shots automatically at 1-second intervals (VGA standard mode) or 2-second intervals (7.2 MP mode) -- a great way to capture a child’s first steps or a pet’s best tricks.

Cyber-shot Viewer Software

New Sony software that makes it easier to upload images from camera or Memory Stick Duo™ media -- then organize and browse through photos on your PC screen by simply scrolling through thumbnail images.


Shop at : http://www.sonystyle.com

Cyber-shot® Digital Camera DSC-W35

Ultra-compact design meets big time features in the Cyber-shot^® DSC-W35 digital camera. It keeps it small while the large LCD display with touchscreen makes viewing your pictures effortless and fun.

Take your best shot with the super-slim Cyber-shot^® DSC-W35. It's big on features, yet small enough to carry in your pocket. This ultra-compact 7.2 megapixel camera is doubly effective at reducing blur and noise in your photos. Compose and share your photos on bright, 2.0" LCD screen. The DSC-W35 comes equipped with a precision Carl Zeiss^® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting, 56MB of internal memory and Stamina^® battery power for up to 380 shots. And a built-in slot for optional Memory Stick Duo^™ media makes it easy to save and exchange photos.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X optical zoom lens design helps the DSC-W35 bring distant subjects closer and lets you frame shots quickly for better composition:a real advantage for family sports, outdoor fun and travel photos.

2.0"¹ LCD Screen

The DSC-W35 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W35 gives you better shots in low light so you can shoot without flash to preserve the mood:great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56MB Internal Memory

The DSC-W35 allows you to capture a large number of images without a flash memory card, making it great for traveling and candid snapshots.

Memory Stick Duo™ Media Convenience

This digital camera also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media:the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W35 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for twilight, twilight portrait, landscape, high sensitivity, soft snap, and snow and beach environments.

14X Smart Zoom® Feature⁴

Smart Zoom® intelligently "crops into" the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W35 lets you capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁶), with length limited only by the capacity of your media.

Stamina® Battery Power

Capture up to 380 shots³ with a fully charged NP-BG1 lithium ion battery:enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

Fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA standard mode.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC, and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

Shop at : http://www.sonystyle.com